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      <image:title>ÜBER MICH</image:title>
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    <loc>https://www.claudiakaufmann.ch/uber-uns</loc>
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      <image:title>HOME</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1790066455214-FMV82GCK526W2QFDCR65/Avenita-Billboard-v2.jpg</image:loc>
      <image:title>HOME - Markenstrategie &amp;amp; Naming für Avenita</image:title>
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      <image:title>HOME - Rebranding für Avenita</image:title>
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    <loc>https://www.claudiakaufmann.ch/Angebot</loc>
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    <loc>https://www.claudiakaufmann.ch/projekte</loc>
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      <image:title>Projekte - Markenstrategie &amp;amp; Naming I Avenita</image:title>
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      <image:title>Projekte - Rebranding I Avenita</image:title>
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      <image:title>Projekte - Konzept/Text-Support I HSLU</image:title>
      <image:caption>Konzept/Text-Support I HSLU</image:caption>
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      <image:title>Projekte - Website I Meinrad Schade Photography</image:title>
      <image:caption>Website I Meinrad Schade Photography</image:caption>
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      <image:title>Projekte - Kommunikationskonzept I Universität Zürich</image:title>
      <image:caption>Kommunikationskonzept I Universität Zürich</image:caption>
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      <image:title>Projekte - Moderation Strategietag I Hospizgruppe Sarganserland</image:title>
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      <image:title>Projekte - Kampagne I Altbauweise Zürich</image:title>
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      <image:title>Netzwerk - Stephanie Pfenninger I Branding</image:title>
      <image:caption>Stephanie Pfenninger I Branding</image:caption>
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      <image:title>Netzwerk - Clau Isenring I Text und Konzept</image:title>
      <image:caption>Clau Isenring I Text und Konzept</image:caption>
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      <image:title>Netzwerk - Tania Prill I Grafik Design</image:title>
      <image:caption>Tania Prill I Grafik Design</image:caption>
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      <image:title>Netzwerk - Sabina Sturzenegger I Storytelling &amp;amp; Strategie</image:title>
      <image:caption>Sabina Sturzenegger I Storytelling &amp; Strategie</image:caption>
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      <image:title>Netzwerk - Sandra Schmid I Branding</image:title>
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      <image:title>Netzwerk - Diego Brauchbar I Webentwicklung</image:title>
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      <image:title>Netzwerk - Mara Truog I Fotografie</image:title>
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      <image:title>Netzwerk - Gian Andri Bezzola I Virtual &amp;amp; Augmented Reality</image:title>
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      <image:title>Netzwerk - Nicole Haller I Visuelle Kommunikation</image:title>
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    <loc>https://www.claudiakaufmann.ch/kontakt</loc>
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    <lastmod>2025-08-28</lastmod>
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      <image:title>Kontakt - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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  <url>
    <loc>https://www.claudiakaufmann.ch/case-cstj</loc>
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    <lastmod>2025-09-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1605600678234-5Z7HIL1U1KG5I7QPOA3U/Caruso-St-John-Architects-Website-0.png</image:loc>
      <image:title>Case CSTJ</image:title>
      <image:caption>Die neue Website zeigt das vielfältige Spektrum des 30-jährigen Werks, aber nicht nur: Sie gibt Einblicke in den Entstehungsprozess, zeigt Updates von Projekten und Wettbewerben und veranschaulicht die regen Aktivitäten in Lehre &amp; Forschung.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1625758615311-6JHQF49VQLUCIB47LHGW/Caruso-St-John-Architects-Website-1.png</image:loc>
      <image:title>Case CSTJ - Mach es besonders</image:title>
      <image:caption>News: ein bunter Teppich von Artikeln, Podcasts und Filmen vermitteln ein lebendiges Bild des Büros.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-swisslife-arena</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678815452373-03ENA4CQPP0WM26Z8VDT/Buch--Swiss-Life-Arena.jpeg</image:loc>
      <image:title>Case SwissLife Arena - Einblicke ins Buch</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678815474612-8ZAAG375JYCXNP5GZ5AV/Buch--Swiss-Life-Arena-2.jpeg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678815498408-7GXZA90N86MURHJDD49B/Buch--Swiss-Life-Arena-3.jpeg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678815523792-NIIZ6UAWYG1ZOM80P988/Buch--Swiss-Life-Arena-4.jpeg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678815561583-ODNIJN1S92M8YZXP08S7/Buch--Swiss-Life-Arena-5.jpeg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678815584217-HYZL6E0AV5HTPP4JF7UK/Buch--Swiss-Life-Arena-6.jpeg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678815607747-V64T2OGFW9XQMF8IWRTP/Buch--Swiss-Life-Arena-7.jpeg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678812282400-GCAOGVYV5PG9IQ8KACIZ/Buch--Swiss-Life-Arena--Einblicke-1.jpeg</image:loc>
      <image:title>Case SwissLife Arena - Einblicke hinter die Kulissen</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678812351490-TVLEJZUM3O2KKPZCF1L0/Buch--Swiss-Life-Arena-Einblicke-2.jpeg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678812484335-H4AF4K6SIV8VH8YPQ0VJ/Buch--Swiss-Life-Arena-Einblicke-3.jpg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678812533186-Y0O63GWAWXIBJ3KF88TI/Buch--Swiss-Life-Arena-Einblicke-4.jpg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678812646586-FOMZRH1W4MPF9YHCCJ9P/Buch--Swiss-Life-Arena-Einblicke-5.jpeg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678812668944-WU50BYIGAWHRPSVQI8EC/Buch--Swiss-Life-Arena-Einblicke-6.jpeg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678812719637-6LGB8QCYIBWA5PLOW8P7/Buch--Swiss-Life-Arena-Einblicke-7.jpeg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678812690616-6DMP94RZM1QB1UL1N74S/Buch--Swiss-Life-Arena-Einblicke-8.jpeg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678813124188-N2P5WAUMY7HJK9QRC31W/Buch--Swiss-Life-Arena-Einblicke-10.jpg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678813040234-MJKHM5MU6LX5A3KJ8C81/Buch--Swiss-Life-Arena-Einblicke-9.jpg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678813201300-NU6VF3W2JM5H0ZKPPBT6/Buch--Swiss-Life-Arena-Einblicke-11.jpg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678814948579-YEXY4CQMS7SH87C5L6RX/Buch--Swiss-Life-Arena-Einblicke-13.JPG</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678814900847-SXL4C0DO5FSN59ZSY7B0/Buch--Swiss-Life-Arena-Einblicke-12.JPG</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1678814018643-DQAO68XWAK293WO09ZQI/Buch--Swiss-Life-Arena-Einblicke-14.jpeg</image:loc>
      <image:title>Case SwissLife Arena</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/ksb-case</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/55a954bf-5ef9-4f01-a243-192c3aab39f6/Kantonsspital-Baden--Microsite.jpg</image:loc>
      <image:title>Case KSB - Mach es besonders</image:title>
      <image:caption>Die Microsite KSB Horizonte erläutert die Hintergründe und Inhalte der strategischen Neuausrichtung und was dieser Wandel konkret bedeutet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1556090149318-C2H4397S43A1WU0QC6AF/Kantonsspital+Baden-Broschuere-0.jpg</image:loc>
      <image:title>Case KSB</image:title>
      <image:caption>Die Broschüre für die neu eröffnete Tagesklinik verweist mit dem Label “neue Horizonte” auf die Microsite mit Informationen rund um die Neuausrichtung des Spitals. (Fotografie: Mara Truog)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/aca62b49-705a-40c5-ae6d-fd803d37c1c0/Kantonsspital+Baden-Broschuere-1.jpg</image:loc>
      <image:title>Case KSB - Mach es besonders</image:title>
      <image:caption>Der Mehrwert der Neuausrichtung wird in den Broschüren auf sachlicher wie menschlicher Ebene vermittelt.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-mobi-eb</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1556029012040-ERHO90MK5D6O3ERLFIQA/Schweizerische-Mobiliar--Arbeitgeber-Kampagne-1.png</image:loc>
      <image:title>Case Mobi EB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/78ed5743-63c3-4bbc-8df8-5c933d7d53df/Bildschirmfoto+2019-04-16+um+14.24.45.png</image:loc>
      <image:title>Case Mobi EB - Mach es besonders</image:title>
      <image:caption>Digitale Employer Branding Kampagne: Banners, die auf relevanten Job- oder Nachrichtenportalen erscheinen. Ein Klick führt zum Film, der die Antwort auf die Frage gibt (damals eingebettet in Mobiliar Karriere Website).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/d72e303f-bb2b-47f4-80b4-7fdc48cd52ab/Bildschirmfoto+2019-04-16+um+14.33.04.png</image:loc>
      <image:title>Case Mobi EB - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/df2baf7d-3af9-4060-86f3-685ed99588f3/Bildschirmfoto+2019-04-16+um+14.31.54.png</image:loc>
      <image:title>Case Mobi EB - Mach es besonders</image:title>
      <image:caption>Szenen aus den Filmen, welche die Frage beantworten,</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/wincasa-case</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1559635901138-5YXIT3S0RL4P3Z8MZIAF/Wincasa--Rebranding-Website.png</image:loc>
      <image:title>Case Wincasa</image:title>
      <image:caption>Während die Neuentwicklung des Logos bewusst auf etablierte Elemente aufbaut, setzen Farben, Layout und Bildwelt neue Akzente, welche die Neupositionierung zum Ausdruck bringen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-alliance-rouge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1556093519739-U7846PKXN5IHJ0WPKUWC/Alliance-Rouge--Naming-1.png</image:loc>
      <image:title>Case Alliance Rouge</image:title>
      <image:caption>Der neue Name für die Interessengemeinschaft mit Bildzeichen und Byline.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-swissbau</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1556095261928-99FGGQ1KJYFQA4OKYGU9/Swissbau_Magazin2016_Seite_01.jpg</image:loc>
      <image:title>Case Swissbau</image:title>
      <image:caption>Das Cover des aufgefrischten Messe-Magazins für die Swissbau 2016.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-big</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1625754851968-ALZQLGZHI5TW4YBZIM5Q/Bildschirmfoto+2021-07-08+um+12.22.11.png</image:loc>
      <image:title>Case BiG - Mach es besonders</image:title>
      <image:caption>Eine gute Betriebsorganisation erleichtert den Alltag aller Beteiligter. Genauso positiv soll sich auch die neue Website anfühlen: freundlich, klar und nutzerorientiert.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1625758171513-VF3WVE7AAZOV95QT7ZXR/Big--Markenauftritt--Logo.png</image:loc>
      <image:title>Case BiG - Mach es besonders</image:title>
      <image:caption>Das neue Logo mit Bildzeichen widerspiegelt die Flexibilität, mit der sich die Leistungen aus den drei Angebotsbereichen kombinieren lassen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-bro-neuf</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/c00cc757-289a-4778-bb0d-0d67d0e95cfd/b%C3%BCro-neuf--Karte-Namenswechsel.png</image:loc>
      <image:title>Case büro neuf - Mach es besonders</image:title>
      <image:caption>So kündet das büro neuf seinen Namenswechsel an – die Karte von vorne und hinten.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/d3336423-1b6b-4529-a450-677db89a1edd/buero-neuf--Naming-aussen-1.jpeg</image:loc>
      <image:title>Case büro neuf - Mach es besonders</image:title>
      <image:caption>Das Büro mit neuer Kennzeichnung und Beschriftung.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/ac59a1b9-9cdf-48c1-b2e9-ee9c451370b8/b%C3%BCro-neuf--Visitenkarte-Briefpapier.png</image:loc>
      <image:title>Case büro neuf - Mach es besonders</image:title>
      <image:caption>Der Markenauftritt: Typografie und geometrische Formen, die spielerisch kombiniert werden – links Visitenkarte, rechts Briefpapier Rückseite.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-gleis-sd</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/2bfdd20b-92cb-4d66-82ad-26c640a7f002/HIAG--Gleis-Sued-Marke.png</image:loc>
      <image:title>Case Gleis Süd</image:title>
      <image:caption>Die neue Marke GLEIS SÜD spielt mit den gegensätzlichen Welten, die im Areal vereint werden: der rohe Industrieteil im Norden und der grüne Park im Süden.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/c2c52c37-d8e4-43bd-9e8c-fab86ee63a02/HIAG--Gleis-Sued-Claim.png</image:loc>
      <image:title>Case Gleis Süd - Mach es besonders</image:title>
      <image:caption>GLEIS SÜD verbindet: diese Kernaussage kommt im Claim zum Ausdruck, der Bild- und Farbwelt sowie dem charakteristischen Gestaltungselement der beiden S, die sich überlappen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/5dee01ef-2d63-4b63-99bc-07ea3a38c9ff/HIAG--Gleis-Sued-Gestaltungssystem.png</image:loc>
      <image:title>Case Gleis Süd - Mach es besonders</image:title>
      <image:caption>Ein flexibles Gestaltungssystem, das mit den Kontrasten der unterschiedlichen Welten spielt: Wohnen und Arbeiten, Industrie und Natur, dörfliche Nähe und städtisches Lebensgefühl.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/259076a0-5ee5-49f1-a737-2dd756a0f8f4/HIAG--Gleis-Sued-Typographie.png</image:loc>
      <image:title>Case Gleis Süd - Mach es besonders</image:title>
      <image:caption>Auch rein typografische Umsetzungen vermitteln die Marke: über die charakteristische Schrift und die frische, attraktive Farbpalette.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-big-komm</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/98ff6196-58c9-45c5-80d5-0092ce67b027/Big--Erklaerfilm.png</image:loc>
      <image:title>Case BiG Komm</image:title>
      <image:caption>Lebendig und einladend – der Erklärfilm bringt das QM-Tool iQMS in zwei Minuten auf den Punkt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/73b9372f-b7a1-4202-880c-6a75dd737dd1/Big--Aktuelles.png</image:loc>
      <image:title>Case BiG Komm - Mach es besonders</image:title>
      <image:caption>Die Rubrik “Aktuelles” vermittelt Einblicke in konkrete Projekte und Angebote, stellt Mitarbeitende und ihre Fähigkeiten vor und teilt Tipps und Tricks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/6fd59fce-fe00-47f6-8abc-4396540d82bb/Big--Kundengeschenk.jpg</image:loc>
      <image:title>Case BiG Komm - Mach es besonders</image:title>
      <image:caption>Ein Kundengeschenk im Sinne der Marke: die Karte enthält Pflanzensamen, die im Topf auf dem Balkon oder im Gartenbeet zu bunten Blumen gedeihen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/d4e6bf45-754b-4ffe-9edb-3d85237e8472/Big--Flyer.jpg</image:loc>
      <image:title>Case BiG Komm - Mach es besonders</image:title>
      <image:caption>Das Markenzeichen dient als Inspiration für das Flyerformat: Die drei Angebote von BiG entfalten sich und sind auf einen Blick erfassbar.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-eth-zrich</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/6d0fbca9-7b0c-4f02-a27c-001b54595c8d/ETH-Z%C3%BCrich--Strategiedokument.png</image:loc>
      <image:title>Case ETH Zürich</image:title>
      <image:caption>Das interne Strategiedokument orientiert über die zukünftige Ausrichtung des Schulleitungsbereichs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-altbauweise-zrich</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/cad71fb2-8e95-4340-ab39-30fa1ccfc161/Altbauweise-Zuerich--Website.jpg</image:loc>
      <image:title>Case Altbauweise Zürich</image:title>
      <image:caption>Die neue Website informiert über Organisation, Mitglieder, Kompetenzen und Referenzen der Regionalgruppe Zürich.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/83d807fa-611f-46ca-ac42-6e82923ab9d5/Altbauweise-Zuerich--Website-Blog.jpg</image:loc>
      <image:title>Case Altbauweise Zürich - Mach es besonders</image:title>
      <image:caption>Der neue Blog macht den Verbund zugänglich und relevant, indem er Fachwissen teilt, die Arbeitsweise veranschaulicht und die Mitglieder vorstellt. Er wird laufend ergänzt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/9f71b7b4-caa3-46bc-847c-9095c65b2827/Altbauweise-Zuerich--Aufkleber.png</image:loc>
      <image:title>Case Altbauweise Zürich - Mach es besonders</image:title>
      <image:caption>Die Mitgliederfirmen zeigen ihre Zugehörigkeit – mobile Werbung für mehr Sichtbarkeit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/b66cbf13-fc58-40b4-a079-2a2b1c7293ac/Altbauweise-Zuerich--Giveaways.png</image:loc>
      <image:title>Case Altbauweise Zürich - Mach es besonders</image:title>
      <image:caption>Kundengeschenke, die praktisch sind und gute Laune machen – natürlich in Züridüütsch!!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/25fac8f9-c125-4564-bca7-efb2abc84a17/Altbauweise-Zuerich--LinkedIn.png</image:loc>
      <image:title>Case Altbauweise Zürich - Mach es besonders</image:title>
      <image:caption>Altbauweise Zürich ist neu auch auf Linkedin präsent. Die Altbauprofis teilen das Know-how und geben Einblick in ihre Referenzen und Aktivitäten.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-hslu</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/411213b4-6ab3-48ec-9a9a-ed140fa7c0f7/HSLU--Booklet-Cover.jpg</image:loc>
      <image:title>Case HSLU</image:title>
      <image:caption>Innovation in der Lehre bleibt ständig in Bewegung – genau wie der schillernde Farbenmix auf dem Cover.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/9a890bd4-15f0-4991-b7bb-f60301c0db35/HSLU--Booklet--Innen-02.jpg</image:loc>
      <image:title>Case HSLU - Mach es besonders</image:title>
      <image:caption>Was haben wir gelernt? Einblicke in die vier Themen Blended Learning, Peer Exchange, Gruppenbewertungen und ChatGPT.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/ea8a5c85-ca08-464a-8550-9bc4c48e1844/HSLU--Booklet--Innen-01.jpg</image:loc>
      <image:title>Case HSLU - Mach es besonders</image:title>
      <image:caption>Weshalb Innovationskultur in der Lehre fördern? Ein Interview mit Sarah Hauser, Vizedirektorin und Leiterin Ausbildung HSLU Informatik</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/4f9893d4-a2c8-45da-8876-759ef6314b93/Vorstand%2BGesch%C3%A4ftsleitung-der-Hospizgruppe-Sarganserland.jpg</image:loc>
      <image:title>Case Hospizgruppe Sarganserland</image:title>
      <image:caption>Vorstand und Geschäftsleitung der Hospizgruppe Sarganserland – durchschnaufen in der Mittagspause.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/6a79e503-d78d-4c5e-8a99-57f2b10b22e6/Hospizgruppe-Sarganserland--Ideen.jpg</image:loc>
      <image:title>Case Hospizgruppe Sarganserland - Mach es besonders</image:title>
      <image:caption>Auf welche Massnahmen und Kanäle setzen wir künftig? Ideensammlung und Priorisierung</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-schulen-am-irchel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/244494a6-a578-4c9c-8113-56894a5bcbde/Schulen-am-Irchel--Plakat.jpg</image:loc>
      <image:title>Case Schulen am Irchel</image:title>
      <image:caption>Die neuen Campus-Nutzer:innen werden von Plakaten auf dem Irchel-Gelände begrüsst und durch das Areal geführt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/ef9fb42c-2c42-4418-b934-8524509cc7ce/Schulen-am-Irchel--Fahnen.JPG</image:loc>
      <image:title>Case Schulen am Irchel - Mach es besonders</image:title>
      <image:caption>Der Weg führt entlang von weiteren Plakaten und Fahnen zum Ziel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/42f7441b-7812-457d-bd47-e655ee9e18b4/Schulen-am-Irchel--Website.png</image:loc>
      <image:title>Case Schulen am Irchel - Mach es besonders</image:title>
      <image:caption>Die Studierenden der Universität Zürich werden auf der Website informiert: über die Hintergründe, Fakten und Möglichkeiten für gemeinsame Projekte.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-meinrad-schade-fotografie</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/60c9e34b-090c-4215-b794-ae145d954a7d/Meinrad-Schade--Nebel.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
      <image:caption>Meinrad Schade besucht seit über zwanzig Jahren (ehemalige) Konflikt- und Kriegsregionen. Was bleibt danach? In Landschaften, Architektur, den Seelen?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/bef863de-40da-431f-9462-4e654b66ee8e/Meinrad-Schade--Annika.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie - Mach es besonders</image:title>
      <image:caption>Mittendrin auch Bilder wie diese: Annika an ihrem ersten Kindergartentag.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/6384bdde-6dc0-4881-a380-7064e53c75ba/Meinrad-Schade--Wache.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie - Mach es besonders</image:title>
      <image:caption>Wache stehen im Dienste des Landes – Wolgograd (ehemals Stalingrad)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733869494-CQ0GSHHSA4WERXUDL1JX/Meinrad-Schade-Photography--Website.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie - Einblicke in die neue Website</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733862275-0NKBT7327C9WJXC17CBB/MeinradSchade_Dokumentation_Bilder_Desktop2.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733863709-VSBI4ILXSC1B72YW4UCN/MeinradSchade_Dokumentation_Bilder_Desktop3.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733871325-7VK95W5L9CSJ898XM9J5/MeinradSchade_Dokumentation_Bilder_Desktop4.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733871068-3DCBP89RMX08B55X6EO0/MeinradSchade_Dokumentation_Bilder_Desktop5.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733880895-J0PZ9ANN45UKOSO3ZEQM/MeinradSchade_Dokumentation_Bilder_Desktop6.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733880815-YIGVM9ELCVGNEPHHCKQU/MeinradSchade_Dokumentation_Bilder_Desktop7.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733891825-Q5QR7X73SGDY82C07SYB/MeinradSchade_Dokumentation_Bilder_Desktop8.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733892070-OV938RFCWG4OQ0VXASWG/MeinradSchade_Dokumentation_Bilder_Desktop9.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733898141-KCJECIKETT329ZIN1JU4/MeinradSchade_Dokumentation_Bilder_Desktop10.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733898389-W7AAA4ESKF05HVQ7ECEA/MeinradSchade_Dokumentation_Bilder_Desktop11.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733907303-DR1XY8KPO4TDZTW51UXM/MeinradSchade_Dokumentation_Bilder_Desktop12.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733908905-QT2HXXELKOIFF92OJVP5/MeinradSchade_Dokumentation_Bilder_Desktop13.png</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1747733908858-GLGHJVLW88A59OOS6803/MeinradSchade_Dokumentation_Bilder_Desktop15.jpg</image:loc>
      <image:title>Case Meinrad Schade Fotografie</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/kern-kopie</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/2db3152e-b344-4b2d-b694-8e262ac3e148/CK-01.jpg</image:loc>
      <image:title>Kern (Kopie)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/portrt</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/2f4acb81-23ff-4c8f-a6d8-4472f2acd399/Claudia-Kaufmann-Portrait.jpg</image:loc>
      <image:title>Porträt - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-heimet-rebranding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/840c7dc4-36f2-436b-b737-7de01a6e1c04/SHB_Casestudy_HEI_150dpi_1.jpg</image:loc>
      <image:title>Case Heimet Rebranding</image:title>
      <image:caption>Das neue Logo interpretiert das Markenzeichen neu: der Baum ist reduzierter und auch als Sonne am Horizont lesbar. Der Claim vermittelt die Essenz der Strategie: die Heimet bleibt ihrer Tradition treu, Verantwortung zu übernehmen – für die Bewohnenden, Gäste, Angehörigen und Mitarbeitenden. Als weitsichtige Institution bietet sie allen wertvolle Perspektiven für die Zukunft.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/426a766c-da29-431f-80ff-2ab93ef2d18e/SHB_Casestudy_HEI_150dpi_2.jpg</image:loc>
      <image:title>Case Heimet Rebranding - Mach es besonders</image:title>
      <image:caption>Die neue Bildwelt bildet nicht nur Situationen aus dem Alltag im Haus ab. Sie vermittelt Stimmung, indem sie auch Einblicke in die Umgebung, die Natur und Nahaufnahmen zeigt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1762164042645-VYHME0ADH04J5DML5JG8/SHB_Casestudy_HEI_150dpi_5.jpg</image:loc>
      <image:title>Case Heimet Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1762163944719-CRQOZVHSH968O93VGIED/SHB_Casestudy_HEI_150dpi_8.jpg</image:loc>
      <image:title>Case Heimet Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1762163985261-9AJF8DY84EGMHSUKJXCS/SHB_Casestudy_HEI_150dpi_6.jpg</image:loc>
      <image:title>Case Heimet Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1762164021124-LC62GUGD20ZQ9XEUN0RF/SHB_Casestudy_HEI_150dpi_9.jpg</image:loc>
      <image:title>Case Heimet Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1762164071217-2UFVQ47VGL6MVOX33YLK/SHB_Casestudy_HEI_150dpi_3.jpg</image:loc>
      <image:title>Case Heimet Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1762164216773-IFJK9V4ID4BIS5113HCM/SHB_Casestudy_HEI_150dpi_13.jpg</image:loc>
      <image:title>Case Heimet Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1762164134427-MGM4NE6KTK6DGVZVOUI6/SHB_Casestudy_HEI_150dpi_14.jpg</image:loc>
      <image:title>Case Heimet Rebranding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-hslu-booklet-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/39423ae4-c106-4b52-8213-d8eb8da59963/IMG_1546.jpeg</image:loc>
      <image:title>Case HSLU Booklet 2</image:title>
      <image:caption>Handlich und praktisch wie ein Reclam-Büchlein – die Anleitung in sieben Schritten.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/191a4810-aaaf-4483-829b-6dd3e16edf7b/IMG_1550.jpeg</image:loc>
      <image:title>Case HSLU Booklet 2 - Mach es besonders</image:title>
      <image:caption>Eine Anleitung aus persönlicher Perspektive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1788781365238-CSYGEP5ZOC3575LCER72/IMG_1549.jpeg</image:loc>
      <image:title>Case HSLU Booklet 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1788781433210-BP8PANP39PPQAFSVN2GL/IMG_1553.jpeg</image:loc>
      <image:title>Case HSLU Booklet 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1788781475625-RLTB3WANP34LCZKSR71Y/IMG_1551.jpeg</image:loc>
      <image:title>Case HSLU Booklet 2</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-avenita-strategie-naming</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/5cdde914-c880-44ff-a850-899f136379e3/Avenita+Logo+pos+neg.png</image:loc>
      <image:title>Case Avenita Strategie &amp; Naming - Mach es besonders</image:title>
      <image:caption>Das neue Logo mit einem Schriftzug, der das i und das t mit einer Ligatur spielerisch verbindet. So findet das Thema “Brücken bauen” auch Eingang in den visuellen Auftritt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/707ff762-5f12-4544-903c-81c34152cf21/Avenita-Business-Cards-B.jpg</image:loc>
      <image:title>Case Avenita Strategie &amp; Naming - Mach es besonders</image:title>
      <image:caption>Die Visitenkarte: das Logo strahlt in Flieder. Ein starker Kontrasteffekt, der in Erinnerung bleibt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/ef93187d-8a3c-40e5-9ffe-0b82813c4690/Avenita-Tablet-A.jpg</image:loc>
      <image:title>Case Avenita Strategie &amp; Naming</image:title>
      <image:caption>Auf der neuen Website wird der Claim “Zukunft gemeinsam leben” prominent platziert. Er steht für das neue Rollenverständnis von Avenita, Menschen in unterschiedlichen Lebensphasen zu verbinden und zu begleiten.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/2e7a0adf-be0e-42b7-bd8f-b7f1f028d794/Avenita-Mockup-Poster-B.jpg</image:loc>
      <image:title>Case Avenita Strategie &amp; Naming - Mach es besonders</image:title>
      <image:caption>Von der Stiftung zum Kompetenzzentrum: Das neue Selbstverständnis wird mit einem deskriptiven Claim vermittelt, der oft als Abbinder eingesetzt wird. Das gute Leben steht im Mittelpunkt, nicht das Alter. Diese Vision können Jung und Alt gemeinsam umsetzen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1790066976215-4JA5G7JYRJS5MPNO4YYM/Avenita-Inserat-B.jpg</image:loc>
      <image:title>Case Avenita Strategie &amp; Naming</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1790067001050-0MMN3VQI7L3WB3BQHYOW/Avenita-Poster-Launch.jpg</image:loc>
      <image:title>Case Avenita Strategie &amp; Naming</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1790067024893-NHD1CM7OUTOFBSERB6TQ/Avenita-Posters-Launch.jpg</image:loc>
      <image:title>Case Avenita Strategie &amp; Naming</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.claudiakaufmann.ch/case-avenita-strategie-naming-kopie</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/3b800598-381c-4990-abd7-a8e98397bdb6/Avenita-Tablet-B.jpg</image:loc>
      <image:title>Case Avenita Rebranding</image:title>
      <image:caption>Die neue Website gibt einen Einblick in die umfassenden Angebote des Kompetenzzentrums – für alle Lebensphasen im Alter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/64d09fb4-7d1a-4f72-b0ee-3d72f86e54b9/Avenita+Overview.png</image:loc>
      <image:title>Case Avenita Rebranding - Mach es besonders</image:title>
      <image:caption>Die wichtigsten Markenelemente auf einen Blick. Neben der Markenfarbe Dunkelgrün setzen Hellgelb und Flieder frische Akzente. Die Bildwelt und Illustrationen stärken die Eigenständigkeit zusätzlich.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/b0f65626-bc0c-4cd2-813e-fe557ee760af/Avenita-Imagery-plain.jpg</image:loc>
      <image:title>Case Avenita Rebranding - Mach es besonders</image:title>
      <image:caption>Die neue Bildwelt ist im Reportagestil gehalten: Einladende und ungezwungene Einblicke in das Leben der Bewohnenden und Mitarbeitenden.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1789983625004-0ME1K9GTGJZ1IA42470N/Avenita-Business-Cards-A.jpg</image:loc>
      <image:title>Case Avenita Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1789983601740-VJ3MRBUE8FCIHAHKAIW3/Avenita-Begleitkarten.jpg</image:loc>
      <image:title>Case Avenita Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1789983676522-HLNW3XE4955VUACU10XN/Avenita-Jahresbericht.jpg</image:loc>
      <image:title>Case Avenita Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1789983680476-FDP56ZWGWPE1PCNML8UU/Avenita-Saisonmen%C3%BC.jpg</image:loc>
      <image:title>Case Avenita Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1789983677892-D3GE2ZAU3KV94O6QYYWA/Avenita-Phone-only-B.jpg</image:loc>
      <image:title>Case Avenita Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1789983680583-624TYMCBGVMHDMUDJD08/Avenita-Stele.jpg</image:loc>
      <image:title>Case Avenita Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1789983679240-MB1UU8PGXLZGW90NKK90/Avenita-Poster-Launch.jpg</image:loc>
      <image:title>Case Avenita Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1789983679276-QHO14EKOY1QZTYVKSGU2/Avenita-Posters-Launch.jpg</image:loc>
      <image:title>Case Avenita Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1789983643168-58BIJ6JPLICMUUP2WMJ8/Avenita-Inserat-A.jpg</image:loc>
      <image:title>Case Avenita Rebranding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5caef1c1af4683a2c134b4f8/1790063855549-HCMXKB40VWOD9QKIJ5N0/Avenita-Tell-quer.jpg</image:loc>
      <image:title>Case Avenita Rebranding</image:title>
    </image:image>
  </url>
</urlset>

